Project Description


Alex was an established stylist in Florida but recently moved to Atlanta. She wanted a site to show off her work to her new potential clients and make it easy for them to call or schedule appointments. She had a logo and some content written but needed a simple and concise website to show it all off.


Our main goal was to create an impactful, but minimalist, website for Alex. Her work speaks for itself, so we wanted to give her a platform to show off. Before we started the creation process, we did market research on the stylist in the Atlanta area, so we knew what was already working. From there we aimed to boil down the value being conveyed into a visually stunning landing page that focused on an extensive portfolio.

We also worked on graphics that highlighted the branding direction of Alex’s logo. We wanted to make sure the design we had in mind brought out the idea she had for her website. Working side by side with Alex through the design process was valuable in determining the goals for the end product.


Alex is steadily growing her client base and has reported that multiple clients have reached out to her through the website to schedule appointments.

Sailfish Studio loves working with local businesses, so we were happy to hear our work helped Alex bring more business.